Below is the syllabus for SPM 400-Sport Facility Planning and Management, detailing all course assignments and requirements. Click here for a printable version.
MEDAILLE COLLEGE
18 Agassiz Circle
Buffalo, New York 14214
SYLLABUS
| COURSE NUMBER: | SPM 400 (CRN 20241-8:00am, CRN 20240-1:40pm) | |
| COURSE TITLE: | Sport Facility Planning & Management | |
| SECTION: | 02 (8:00am), 01 (1:40pm) | |
| NUMBER OF CREDITS: | 3 | |
| PREREQUISITES: | SPM 220 and Junior standing | |
| COURSE DAYS/TIME/LOC: | MWF 8:00am-9:00 (Section 02) (M233) and MWF 1:40pm-2:40pm (Section 01) (M233) | |
| INSTRUCTOR: | Lonni Steven Wilson, Ph.D.
85 Humboldt (office hours in the café or 4th floor SIFE café) MWF 730a-800a, MWF 1235p-135p (716) 880-2110 (716) 884-0291 lwilson [at] medaille [dot] edu |
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| OFFICE LOCATION: | ||
| OFFICE HOURS: | ||
| TELEPHONE: | ||
| FAX: | ||
| EMAIL: | ||
| WEBSITE: | ||
Statement Regarding Disabilities
Any student with a disability who believes he/she needs accommodation(s) in order to complete this course should contact the Office of Disability Services as soon as possible. The staff in the Office of Disability Services will determine what accommodations are appropriate and reasonable under the Americans with Disabilities Act. The Office of Disability Services is located in the Main Building, room 031 and can be reached by phone at (716) 880-2391.
Statement On Academic Integrity:
Medaille College expects students to fulfill academic assignments independently and honestly. Any cheating, plagiarism or other forms of academic dishonesty at Medaille College will be penalized, with sanctions ranging from an “F” on a specific assignment to expulsion from the College.
Statement on Campus Emergency Closures
In the event of a campus emergency closure, please log on to your Bb Vista course link at http://learning.medaille.edu to continue with your course requirements and to communicate with your instructor. You should access this course link early in the semester to familiarize yourself with it. Report any access or usage problems to the course instructor.
A. CATALOG DESCRIPTION OF COURSE
This course is designed to provide the student with a comprehensive look at the planning and management of major sport facilities. A step-by-step exploration of facility planning, promotions and operations will be the focus of the content. Topics covered include: Facility Planning and Design, Contracting, Image, Crowd and Alcohol Management, Booking and Scheduling, Box Office, Concessions and Merchandise Management, Event Planning and Production and Facility Operations.
B. OBJECTIVES
| Students will: | |
| 1. | Engage in discussions regarding simulated planning and designing of sport facilities. |
| 2. | Identify professional competencies necessary for a career in sports facility management. |
| 3. | Apply management skills necessary in the production and operations of a sports facility. |
| 4. | Discuss general topics related to finance and sports facilities. |
| 5. | Participate in managerial decision making processes regarding concession and merchandising in sports facilities. |
| 6. | Discuss strategic marketing approaches in sports facility management. |
C. OUTLINE OF COURSE CONTENT
| 1 | Review of Career Opportunities in Sports Facility Management | ||
| a) | Demographics | ||
| 1) | National Job Market | ||
| 2) | International Opportunities | ||
| b) | Levels of Management in Sports Facilities | ||
| 1) | Organizational flow charts in Sports facilities. | ||
| 2) | Competency review for facility managers | ||
| 2. | Planning and Design of Sports Facilities | ||
| a) | Market Research | ||
| b) | Expansion decisions | ||
| c) | Financing | ||
| 3. | Production and Operations in Sports Facilities | ||
| a) | Contract Services | ||
| b) | Facility Operations | ||
| c) | Crowd and Alcohol Management | ||
| d) | Booking and Scheduling | ||
| e) | Housekeeping and Maintenance | ||
| 4. | Box Office, Concessions and Merchandising | ||
| a) | Trademark licensing | ||
| b) | Inventory | ||
| c) | Cost control | ||
| d) | Cash management | ||
| 5. | Marketing and Promotion Strategies for Sports Facilities | ||
| a) | Event Planning and Production | ||
| b) | Case Studies | ||
| c) | Advertising | ||
| d) | Public Relations | ||
| e) | Networking | ||
D. METHOD OF EVALUATING STUDENTS
See Course Assignments in section G for specific information about assignments students must complete. All of this information, including this syllabus, is available on the professor’s website at www.sportmgmt.com.
| Student Evaluation Criteria: (percentages are approximate): | |||
| % | Points | Due Date | |
| Academic Integrity & Student Information | By Friday, January 22 by the start of class | ||
| Sport Facility Operations Service Learning | 20% | ||
| Hours Log | 50 | Within 3 days of having worked
(April 23 by the start of class at the latest) |
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| Blog Post | 40 | Within 3 days of having worked
(April 23 by the start of class at the latest) |
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| Comment on Another’s Blog Post | 10 | April 26 by the start of class | |
| Virtual Sport Facility Analysis | 30% | ||
| The Olympic Village | 75 | By Friday, February 26 by the start of class | |
| The venue | 75 | By Friday, February 26 by the start of class | |
| Sport Facility Design | 30% | ||
| Project Identification | 8 | By Friday, January 29 by start of class | |
| Design Drawing(s) | 30 | By Friday, March 19 by start of class | |
| Model | 82 | By Wednesday, March 31 by start of class | |
| Presentation | 30 | Wednesday, March 31 | |
| Quizzes and Online Lectures | TBD | ||
| Midterm Exam | 10% | 50 | Wednesday, March 3 |
| Final Exam | 10% | 50 | Friday, April 28 |
| TOTAL | 100% | 500 | |
Grades will be assigned based upon the total points possible in the course. The final grade in the course will be assigned according to the following percentages:
| A = 95-100% | A- = 90-94% | B+ = 87-89% | B = 83-86% | B- = 80-82% | C+ = 77-79% | C = 73-76% |
| C- = 70-72% | D+ = 67-69% | D = 63-66% | D- = 60-62% | F = below 60% |
E. ATTENDANCE POLICY
| 1. | Students are expected to attend all 3 course meetings. According to Medaille policies, professors will keep a record of all student attendance. | |
| 2. | There are two situations that constitute an “excused absence” from class. They are: | |
| a) | Students who are participating in a documented university sanctioned event; and | |
| b) | Students who experience a documented medical emergency or death in the family. | |
| 3. | In accordance with college policy, students who will be participating in university sanctioned events must provide the instructor with a copy of the scheduled event(s) and those classes that will be missed. | |
| a) | This documentation must be on university letterhead. | |
| b) | Must be signed by the instructor or coach. | |
| c) | Must be given to this professor at least two (2) weeks prior to the event/activity. | |
F. REQUIRED TEXT
Fried, G. (2010). Managing Sport Facilities (2nd Edition). Champaign, IL: Human Kinetics.
Support URLs:
| http://www.sportmgmt.com |
| http://www.medaillespm.com |
G. OTHER INFORMATION:
(Course Assignments, Professor Policies, and Tentative Course Schedule)
COURSE ASSIGNMENTS:
1. |
Academic Integrity & Student Information |
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| Students are to logon to the professor’s website at http://www.sportmgmt.com/academic-integrity-student-information-form/, read Academic Integrity Acknowledgement and initial their agreement. They are also to fill out the student information section, and then click ‘submit’ to send this to the professor. This is to be done during the first week of the course (see deadlines for assignments). Students need to only fill this form out once, even if in multiple classes with the professor. | |||
2. |
Required Text Readings |
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| Any assigned text readings are due PRIOR to the start of class on MONDAY of each week. | |||
3. |
Sport Facility Operations Service Learning |
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| Students will be required to put in 12-16 hours of Facility Operations Service Learning.
The Buffalo Niagara Courts Center facility director, Kate MacKellar, will give one or two guest lectures this spring (around Jan. 29 and Feb. 1). She will discuss facility operations, as well as the greater concepts of planning, building, and operating a sport facility. She will also address the management of events at her facility, and provide students with some opportunities to experience those events firsthand via this project Following that, students will sign up to work 12-16 hours at the BNCC during an event weekend from a list of selected weekends and events. This is designed to give students hands-on experience working in a facility during an event. |
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| Students must complete an hours log, detailing the dates and times that they completed this assignment. They are also to blog post about their experience. The blog post should: | |||
| a) | Be a minimum of 3 paragraphs, one summarizing the work completed by the student, one or more discussing the facility from the perspective of one of the chapters’ sections (e.g., Chapter 8: Operations: Space management or Chapter 10: Marketing and sales: Facility marketing), and one or more reflecting on and critiquing the experience. | ||
| b) | Grammar and spelling count – reread and proof this | ||
| c) | Include at least one original photo in the post (select: “Right” for alignment when adding the photo). Original means that the student took the photo (or someone else using the student’s camera (phone) | ||
| d) | In addition to writing their own blog post, students are required to post a 5-8 sentence comment on another student’s blog post to one of the blog posts posted by another author. | ||
4. |
Virtual Sport Facility Analysis |
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| Students will conduct a virtual sport facility analysis of the 2010 Olympic Village and one of the sporting venues.
As a virtual analysis, this will be conducted via the web, television, radio, print news and so on. The 2010 Winter Olympics are being held in Vancouver, Canada from Friday, Feb. 12 to Sunday, Feb. 28, with NBC covering them live and via their website. Nearly 200 hours of coverage are scheduled for the 17-day event. http://www.nbcolympics.com/tv-listings/index.html Students are required to gather as much information as they can on the Olympic Village. This includes but is not limited to, information on the cost of the Village, details on how it was paid for, pictures and maps of the Village, and information on the building and structure of the village (i.e., the businesses, services, housing, and other elements that make up the Village). In addition to the Village, students must gather the same information on one venue, detailing how that venue was constructed for the sport(s) it will host, which sport(s) it will host, unique attributes of the venue, images, diagrams, and maps of the venue, and so on. In addition, students are required to watch some Olympic coverage of their specific venue. Students’ analysis will take the form of 2 tri-fold posters (one for the Olympic Village and one for the venue), that have extensive yet concise written sections (with headers – see below) and multiple images, diagrams, and maps. Note: SketchUp Google has been computer modeling the venues using their SketchUp program. Check it out. Students may work in pairs or individually on this assignment. The following guidelines apply: |
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| a) | A tri-fold poster layout completed as one Microsoft Publisher document (i.e., 3 pages, page one is 12” wide x 24” high, page two is 24” x 24”, and page 3 is 12” x 24”). | ||
| b) | Utilize a font size of 22. | ||
| c) | One poster each for the Olympic Village and the selected Venue | ||
| d) | Electronic copy submitted (no hard copy, i.e., printing), labeled as JSmith-400-virtual-analysis.pub | ||
| e) | The following sections should appear on each poster: | ||
| 1) | A title and picture identifying the venue | ||
| 2) | A write-up on the history, building, and cost of the facility, titled, “Background: A catchy subtitle” (subtitle is the student’s choice, for example, “all that glitters… is now Vancouver”) | ||
| 3) | A write-up detailing the venue structure, titled, “Venue Structure” – what all does the venue include? Be conscious here, too, of such items as parking, entrances/exits, stairs, concourses, roped/fenced off areas, spectator seating, playing surface, mechanical, electrical, lighting, signage, equipment, storage, and so on | ||
| 4) | A write-up detailing who will utilize the venue, titled, “Participants, Spectators, and Employees” – discuss who will use it, what their needs might be, how these have been accounted for in the facility, etc. | ||
| 5) | A write-up detailing safety measures in place (first aid, crowd management, security, etc.) at the venue, titled, “Safety” | ||
| 6) | A write-up discussing the technology implemented in the venue (from tickets to smart card or ids, video and audio technology, and any innovative items – for example, do they make their own snow?), titled “Technology” | ||
| 7) | In addition, each section will conclude with the statement, “Overall, _______ (e.g., background, venue structure, participants, etc.) is a __ out of 10 for this venue.” | ||
| 8) | Maps and diagrams of the facility should be on the poster | ||
| 9) | Photos must appear in every section; some may be overview, but there must be specific photos chosen to illustrate a point or points. For example, photos of the venue in use, photos of spectators in the venue, photos of problems at the venue, etc. | ||
| 10) | A section titled, “References” that details in APA style all of the sources of information (i.e., webpages, etc.). Since students were also required to watch their venue, one citation should detail the broadcast viewed – and this, too, must be done in APA style – look it up. | ||
| EVALUATION: | |||
| 10% for each of the items noted above | |||
5. |
Sport Facility Design |
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| Students will design their own Olympic sport facility (venue), for either the summer or winter games. This is a creative endeavor designed to showcase student’s knowledge from the class session discussions, text readings, and the virtual facility analysis.
Student will then build their facility out of foam core board (poster board may also be used, but is less stable). Several online articles demonstrate this process: http://www.ehow.com/how_4766387_house-out-of-poster-board.html http://www.ehow.com/how_5275363_build-inexpensive-house-model.html On the base of the board somewhere (and ahead of time for the professor), students must identify: |
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| Summer or Winter Olympics
Location of the Games Venue Name Sports held at that venue |
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| Prior to building the model, students are to complete (a) drawing(s) of the facility electronically. It is recommended that students do this by trying out SketchUp Google.
Students should begin by reading the planning questions on p. 82 (2nd edition) of the course text (p. 61 in the 1st edition). For this project, students may work in groups up with up to 3 individuals, but may not work with the person they partnered with for the virtual sport facility analysis. This project includes 4 phases: project identification (the 4 items listed above), design drawing(s) (electronic plans for the venue are submitted), the model (build the model is completed), and the presentation (bring the model to class and discuss it). In addition to building the venue, students must electronically submit at least 3 photos of the building. At least one photo must include all group members and the building. Photos are to be labeled: JSmith-BSomeone-IToo-400-building1.jpg, JSmith-BSomeone-IToo-400-building2.jpg, etc. The presentation details: |
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| Presentation | |||
| a) | Students will present their facility (venue) designs to the class in a 10-15-minute presentation. | ||
| b) | Classmates will then have 5 minutes to react to the facility (venue), discuss potential problems, and elaborate on design strengths. | ||
| c) | Presentation should BRIEFLY highlight the sections utilized in the virtual facility analysis (see above) – background, venue structure, etc. | ||
| d) | The FOCUS should be on walking the professor and classmates through the design elements of the venue, their use in the Games, the reason for their choice, and so on. Remember, the beginning was to set out and design a dream venue to host a sport (or sports) at the Summer or Winter Olympic Games. It was intended to be a grand design, and a fun process. Communicate that to us. | ||
| Students are not expected to estimate the cost of their facility, nor to completely understand building codes, etc. Rather, this project is designed to get students to think about the USE OF SPACE within a facility and about the operations management (parking, crowd, crisis) of a facility. | |||
| EVALUATION | |||
| 5% for project identification | |||
| 20% for the design drawing(s) | |||
| 55% for the model | |||
| 20% for the presentation | |||
6. |
Quizzes and Online Lectures |
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| There may be online lectures at times during the semester. When online lectures are given, students are required to view the online lecture and to complete a quiz over that lecture. | |||
7. |
Midterm Exam |
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| Students will take a midterm examination covering the materials over the first half of the course | |||
8. |
Final Exam |
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| Students will take a midterm examination covering the materials over the second half of the course | |||
PROFESSOR POLICIES
| 1) | LATE ASSIGNMENTS | ||
| a. | All assignments are due in class by the date listed IN THIS COURSE OUTLINE. Late Assignments will not be accepted for any reason. | ||
| b. | Students must make arrangements to turn in an assignment PRIOR to any absences whether excused or unexcused (this includes athletes, students gone for school trips, etc…). This includes having the student’s poster at the poster presentation session even if the student will be absent. | ||
| c. | Copies of all assignments should be made and the originals retained, especially graded assignments, for future use by the student (i.e., SAVE YOUR WORK on a computer, flash drive, CD, or zip disk). These should be saved in the student’s electronic portfolio for the course. | ||
TENTATIVE COURSE SCHEDULE
| Week | Dates | Topic | Reading Assignment |
| 1 | 1/18-22 | Course Introduction and Syllabus Review
Introduction to Facility Management History of Sport and Public Assembly Facilities DUE: Academic Integrity & Student Information (1/22) |
Ch. 1 |
| 2 | 1/25-29 | Facility Management
DUE: Facility Design: Project Identification (1/29) LAST DAY TO DROP/ADD COURSES (1/25) |
Ch. 2 |
| 3 | 2/1-5 | Management Theory & Human Resources
DUE: Facility Ops – signed up for dates (2/5) |
Ch. 3 |
| 4 | 2/8-12 | Facility Planning | Ch. 4 |
| 5 | 2/15-19 | Facility Site and Design
NO CLASS – PRESIDENT’S DAY (2/15) |
Ch. 5 |
| 6 | 2/22-26 | Facility Construction
DUE: Facility Analysis: The Olympic Village (2/26) DUE: Facility Analysis: The venue (2/26) |
Ch. 6 |
| 7 | 3/1-5 | Review for Midterm
MIDTERM EXAM (3/3) NO CLASS (3/5) *class period swapped for Facility Ops: Day 1 |
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| 8 | 3/8-12 | NO CLASSES – SPRING BREAK (3/8-12) | |
| 9 | 3/15-19 | Facility Systems
Facility Operations DUE: Facility Design: Design drawing(s) (3/19) |
Ch. 7
Ch. 8 |
| 10 | 3/22-26 | Facility Maintenance
LAST DAY TO WITHDRAW OR REGISTER AS PASS/FAIL (3/26) |
Ch. 9 |
| 11 | 3/29-4/2 | Marketing and Sales
DUE: Sport Facility Design: Model and Presentation (3/31) NO CLASS – EASTER HOLIDAY (4/1-2) |
Ch. 10 |
| 12 | 4/5-9 | Finance and Budgeting
NO CLASS – EASTER HOLIDAY (4/5) |
Ch. 11 |
| 13 | 4/12-16 | Legal Responsibilities | Ch. 12 |
| 14 | 4/19-23 | Implementing a Security Plan
DUE: Facility Operations Service Learning Hours Complete (4/23) DUE: Facility Ops: Hours Log (4/23) DUE: Facility Ops: Blog Post (4/23) |
Ch. 13 |
| 15 | 4/26-30 | Facility Preparation and Management
Review for Exam Course Evaluation and Closing Thoughts DUE: Facility Ops: Comment on Another’s Blog Post (4/26) FINAL EXAM (4/28) |
Ch. 14 |
| 16 | 5/3-7 | NO CLASS (5/3) *class period swapped for Facility Ops: Day 2
Last day of classes (5/3) Exams (5/4-6) |
Commencement – May 21, 2010
