Textbook
Mullin, B., Hardy, S., and Sutton, W. (2007). Sport Marketing (3rd edition). Champaign, IL: Human Kinetics Publishing.
Additional Readings
- None currently
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SPM 320 ReadingsTextbookMullin, B., Hardy, S., and Sutton, W. (2007). Sport Marketing (3rd edition). Champaign, IL: Human Kinetics Publishing. Additional Readings
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